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Anheuser-Busch: Brewery Giant uses Ethereum Blockchain




The largest brewer in the world, Anheuser-Busch InBev (AB InBev), is an ancient brewing company that is committed to tradition and now wants to expand through innovation. On June 18, 2018, AB InBev announced a partnership with Kiip to launch a series of advertising campaigns with Ethereum to track marketing data.

Milestone in blockchain integration

AB InBev has partnered with Kiip Mobile Marketing to leverage the Ethereum Blockchain for data tracking and analysis. Two weeks ago, the brewing company Anheuser-Busch InBev launched its first advertising campaigns via the Mobile Marketing App. The campaigns feature the most popular brands of AB …

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