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Blockchain-based supply chain management startup MakeCents expands mobile wallet beta at Seabra Foods

Tony Zerucha

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MakeCents, a startup focused on developing customized applications in digital payments, loyalty programs, and supply chain management via its blockchain-based platform, today announced an expanded mobile wallet application beta program at Seabra Foods, a grocery chain with a presence across New Jersey, Rhode Island, Massachusetts, and Florida. The move increases MakeCents’ beta program from one location in Harrison, New Jersey to all 14 store locations.

The initial beta program lasted approximately three months and was focused on perfecting its testnet. The expanded, comprehensive beta program will allow MakeCents to continue optimizing system performance and improving the customer and merchant experience among a larger group of testers, further proving its potential to achieve significant scale.

The first MakeCents developed application is a decentralized mobile wallet which incorporates cash transactions into the payment process. The wallet also allows consumers to receive legal tender and coinage electronically to their phones following an in-store, cash purchase.  

MakeCents has also begun the process of exploring the development and integration of loyalty programs and supply chain solutions as part of its full suite of offerings. While MakeCents is initially focused on the digital payments space, its ultimate goal is to create an end-to-end ecosystem connecting manufacturers, distributors, retailers, financial institutions, and consumers on a decentralized platform, thereby eliminating the need for unnecessary intermediaries and providing more efficient, secure, and inexpensive tools for businesses and individuals to leverage.

The company has initiated the process of marketing for its Series A round. MakeCents previously closed a seed fundraising round of approximately $2.5 million and has been utilizing the funds to expand its professional team and to further support its application and product development efforts.

Tony Zerucha

Tony Zerucha is an alternative finance journalist with more than seven years experience in the space. The author of more than 1,000 articles, Tony was named LendIt's 2018 Journalist of the Year.

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