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Blockchain for business company aelf expands to Middle East

Tony Zerucha



aelf, a multi-chain network and pioneer in blockchain for business, has entered the Middle East blockchain economy through its new strategic partnership with the Dubai-based consultancy, Connect Global Strategies. The partnership will serve as the first step in aelf’s expansion to the Middle East, working hand-in-hand with regional blockchain for business advocates to accelerate commercial adoption.

“The Middle East is fast becoming a growing influence in the global blockchain ecosystem,” aelf co-founder Zhuling Chen said. “Both the business community and governments are seeking to reorient the economy away from the oil industry, and the blockchain industry has become a key focus in making this a reality. This is evident in the sheer number of new blockchain applications across the region, including retail payments, land registry, business registration, and personal identity management.

“An early investor and long-term supporter of aelf, Connect Global Strategies will bring unprecedented access to key regional players, which will further our aim to provide the resources necessary to help businesses scale through blockchain adoption.”

Connect Global Strategies will primarily offer its regional expertise and on-the-ground support for aelf’s presence in Dubai, the United Arab Emirates, and the Gulf region.

“The appetite for business-friendly blockchain platforms in the Middle East, particularly in Dubai, is astounding,” Connect Global Strategies managing partner and Flashcoin co-creator Jason King said. “The race is on for enterprises and governments to integrate market-ready, blockchain-based solutions across a number of everyday applications and services, and aelf’s entrance is a welcome indication of things to come.”

aelf’s expansion to the Middle East serves as a significant milestone for the project, following its South Korean launch earlier this year.

Tony Zerucha

Tony Zerucha is an alternative finance journalist with more than seven years experience in the space. The author of more than 1,000 articles, Tony was named LendIt's 2018 Journalist of the Year.

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