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Cryptocurrency platform Luno opens Italian location

Tony Zerucha

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Global cryptocurrency platform Luno continued its expansion this week by opening a location in Italy.

With over 2.5 million customers (wallets), across 40 countries, the official launch in Italy comes at a time in which the country’s appetite for cryptocurrency is growing. Research* recently conducted by Luno found one in seven Italians (14 percent) own a cryptocurrency while three in seven (42 percent) are interested in buying the digital currency. More than 60 percent (62%) of people between the ages of 18 and 34 say they are acquainted with cryptocurrency, in particular with Dash, which proved to be the most popular amongst 18-24s.

To continue highlighting the importance of future crypto use within the financial landscape, Luno has partnered with Cointelegraph Italia and will be hosting exclusive lectures in more than 15 universities across all regions of the country. Stops include Roma Luiss, Roma Sapienza and Bocconi. The lectures are set to address a need for more information on cryptocurrency.

“With Italy boasting a healthy appetite for cryptocurrency and the desire to learn more about the digital currency landscape, launching in Italy was the natural next-step as part of our global expansion,” Luno country manager Maria Woncisz said. “At Luno, we always strive to educate our users on the many capabilities and potential this exciting new technology and digital currency provides. The university tour will enable us to speak with the very best young minds in the country, ensuring that the next generation will be as informed as possible about digital currencies and their benefits within the financial eco-system. ”

Luno products and services allow individuals and businesses to buy, store and sell cryptocurrencies such as Bitcoin and Ethereum. Its platform is based on a wallet, exchange and enterprise. Education is also provided.

Tony Zerucha

Tony Zerucha is an alternative finance journalist with more than seven years experience in the space. The author of more than 1,000 articles, Tony was named LendIt's 2018 Journalist of the Year.

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