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FreshWealth launches bundled cryptocurrency platform

Tony Zerucha



A new platform allows investors to buy multiple cryptocurrencies in pre-selected bundles or one at a time.

FreshWealth lets investors purchase up to 20 different cryptocurrencies individually, or in bundles, in as few as six clicks. The “Top 20” bundle includes the most popular coins as determined by their market capitalization. “Top Five” and “Top 10” bundles are also available at launch.

Investors can pay for coins and bundles with credit cards, wire transfers, or ACH with more payment options on the way. At launch, FreshWealth has a minimum investment of $50 and supports the use of U.S. dollars.

“People should be able to easily buy a wide range of digital currencies, the same way they can buy a wide range of equities in mutual funds or ETFs.” said FreshWealth founder and CEO, Jennifer Nash. “Our goal with FreshWealth is to help anyone who wants to buy digital currencies—do it as safely, and wisely as possible.”

FreshWealth said all data is protected using industry best practices, including 256-bit AES encryption, multi-level access controls and layered network defenses. Users’ coins are encrypted and held in air-gapped cold storage—meaning they are not accessible via the internet.

“Our plan for FreshWealth is to be the go-to-player in the bundled crypto investment space,” Ms. Nash added. “We’re launching with bundles of up to twenty coins whereas Coinbase and Circle only offer four and 11 coins respectively. Being able to buy crypto in a way that’s diversified just makes sense.”

In 2013, Ms. Nash helped launch BloombergBlack, a wealth-management service for long-term investors wanting a better understanding of their investment portfolio allocations. Three years later she led the overhaul the list of TD Ameritrade’s financial services and products. Prior to launching FreshWealth Ms. Nash was part of the team helping develop their IBM Watson AI investment platform. Also on the board of directors is Rob Hall, CEO of Momentous, who founded Ottawa’s first internet service provider and the Canadian Internet Registry Authority (CIRA), which now manages the .ca Internet domain names. Mr. Hall brings over 25 years of digital experience to FreshWealth.

Tony Zerucha

Tony Zerucha is an alternative finance journalist with more than seven years experience in the space. The author of more than 1,000 articles, Tony was named LendIt's 2018 Journalist of the Year.

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