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Inpixon (OTC:INPX) indoor positioning technology to be offered at trade shows via NuVision contract

Tony Zerucha

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Inpixon (OTC:INPX), an indoor positioning and data analytics company, this week announced NuVision Technologies has contracted to purchase Inpixon Indoor Positioning Analytics (IPA) to offer as a service to its customers participating in tradeshows and other events. The acquisition includes a number of Inpixon 4000 sensors combined with the Inpixon Analytics Engine and related implementation services.

“The number of uses for indoor positioning technologies at trade shows and events is nearly limitless,” Inpixon CEO Nadir Ali said. “We’re proud to partner with NuVision, a true thought-leader in the application of innovative technologies that benefit nearly every part of the trade show and event ecosystem, including exhibitors, attendees, organizers and service providers.”

Tradeshows and face-to-face events continue to be a critical marketing and sales vehicle for suppliers to reach prospective and current customers. While the trade show market has grown to $13.7B in U.S. revenue as of 2016 with roughly 14,000 tradeshows in the U.S. alone in 2018, event owners and organizers often struggle to prove return on investment in a battle for finite marketing budgets against newer digital offerings such as webinars, email and social media.

The Inpixon Indoor Positioning Analytics Platform finds all accessible cellular, Wi-Fi and Bluetooth signals being emitted from cell phones and other devices and uses a data mining engine to enable new information insights and actionable intelligence.

Exhibitors want to talk with visitors that are shopping for solutions in their product category. Inpixon IPA can enable exhibitors to determine visitor counts by time of day and zone, visitor dwell time by kiosk or zone, returning versus new visitors and help optimize future booth placement with insightful analytics. Organizations can also use Inpixon IPA for strategic decision making by evaluating traffic flow patterns (hot spots, preferred routes, etc.), event layout and more.

“There’s really no more powerful sales technique than a face-to-face meeting,” NuVision CEO Ed Martincic said. “And that’s what effective in-person events provide. We look forward to providing Inpixon IPA at events around the U.S. to enhance attendees’ and exhibitors’ event experience, to stimulate customer loyalty and to increase booth rebooking rates.”

Tony Zerucha

Tony Zerucha is an alternative finance journalist with more than seven years experience in the space. The author of more than 1,000 articles, Tony was named LendIt's 2018 Journalist of the Year.

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