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Millennial-focused app Long Game launches cryptocurrency reward program

Tony Zerucha

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Long Game, the personal finance app using games and rewards to improve millennials’ financial habits, today introduced Crypto Rewards.

Crypto Rewards provides users with free cryptoassets as they save and level up in the Long Game app. High-quality crypto assets, selected for their alignment with Long Game’s mission-driven values, are rewarded to users for free as an incentive to continue building healthy financial habits.

Long Game said its goal is to educate their users about new financial assets and to provide no-risk access to crypto markets while motivating and positively reinforcing smart financial behaviors.

Crypto assets, selected based on criteria including their potential positive impact, the caliber of the team, and the strength of the utility, are awarded to active users of Long Game. Long Game provides users education about the assets. At launch, the Crypto Rewards assets include ETH, BAT and 0x.

Long Game also launched Crypto Spin, adding cryptocurrency prizes to the app. As Long Game users save in the app they are rewarded with chances to play games of chance.  These prizes have included cash wins up to $1,000,000. Now with Crypto Spin Long Gamers can also win BTC and ETH tokens, providing additional on-ramps for new-to-crypto consumers without the risk of users investing their own money in crypto markets.

“We believe that blockchain will fundamentally change finance and business as we know it even though investing in cryptoassets is still risky,” Long Game CEO Lindsay Holden said. “It’s important for Long Game customers to learn about this exciting new frontier. Crypto Rewards will serve to educate our customers and introduce them to crypto markets while protecting them from the risk that comes with investing.”

How Long Game works: The app is available for Android and iOS Devices. Through the app users create a profile, link their bank, and open a new FDIC insured, interest-bearing savings account. As users save they earn points to play games within Long Game. These games offer users the chance to win real money or cryptocurrency.

Tony Zerucha

Tony Zerucha is an alternative finance journalist with more than seven years experience in the space. The author of more than 1,000 articles, Tony was named LendIt's 2018 Journalist of the Year.

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