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Mobile forum app Tapatalk switches reward system to blockchain technology

Tony Zerucha

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Tapatalk, a mobile forum app, today announced its Gold Point reward system will now be powered by blockchain technology, advancing engagement incentives and monetization opportunities across tens of thousands of forums.

Gold Points were introduced to Tapatalk Groups in 2017 to support forum administrators and moderators in growing their communities, increasing engagement and improving the quality of content contributions. Forum administrators have earned Gold Points based on pageviews or ad impressions, premium subscriptions and member donations. In fact, more than 80 percent of Tapatalk Groups forums receiving member donations are now earning more than their advertising revenue. As Tapatalk grows and diversifies revenue pathways for forum owners, the move to blockchain will help in making these transactions more transparent. Members will also be able to purchase Gold Points and redeem them for digital goods, to remove ads or to donate to their forum administrators.

Tapatalk is now introducing the blockchain-enabled Gold Point Wallet, built on the EOS platform. Blockchain integration will enable the Gold Points rewards by making micro-payments more feasible for end users and eliminating transaction fees from external payment processors. As reasons to engage multiply, forum administrators and owners will see a rise in participation and quality content, with additional monetization opportunities.

The Gold Point Wallet marks Tapatalk’s first step in its mission of using blockchain technology to create a more transparent forum ecosystem that fosters higher traffic and more robust marketplaces for greater exchange. Forum owners and administrators will now be able to better monetize forum traffic with stronger insights into the traffic itself, while also earning additional Gold Point bonuses every time users top up their wallets.

“Blockchain integration is the natural next step for Tapatalk as we see many exciting ways this technology will deliver valuable monetization and reward opportunities for forum communities,” said Winter Wong, CEO of Tapatalk. “We are proud to support forum owners in growing prosperous microeconomies in a trusted environment.”

Tony Zerucha

Tony Zerucha is an alternative finance journalist with more than seven years experience in the space. The author of more than 1,000 articles, Tony was named LendIt's 2018 Journalist of the Year.

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