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New blockchain music app seeks to add Zing to Chinese music industry

Tony Zerucha

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  • China-based Zing allows musicians to upload and improve songs through access to supporting artists and manipulation techniques
  • Listeners can interact with their favorite musicians, get access to events and upload their own music
  • The company attracted $4.7 million US from overseas investors

Blockchain technology continues to find proponents in the entertainment industry, with the latest being an app dedicated to China’s music industry.
Currently in pre-registration, Zing is slated to launch its beta version in August. Zing can recommend songs based on a user’s stated mood and select artists similar to that user’s preferences from the Zing library. Users also have access to concerts and other events. Artists can submit songs, interact with fans, and select accompaniments.
Advised by music producer Lao Mao (Liu Yuan Long), Zing has attracted more than 200 professionals including Roger Yang and DJs such as DJ Yoyo and Kaku. More than 100 new artists have also jumped on. It was seeded with RMB 30 million ($4.7 million) from overseas investors.
Zing is planning a nation-wide music competition in more than 100 colleges and universities around China including at the Central Conservatory of Music, China Conservatory of Music and Beijing Contemporary Music Academy. In addition to attracting attention to the app, it should help develop new artists, Zing said in a release.
“This competition provides the opportunities for music students to work with and learn from established artists and music talents in the global Chinese music scene to create new music pieces. The competition is expected to end in November 2018 and the award ceremony will be held in the capital city, Beijing in December 2018.”
Zing has inked additional partnerships with television stations. Add it all up and Zing could quickly gain popularity, the company believes.
“We hereby watch in anticipation, as we witness the making of another ground-breaking Chinese app with the potential to break the 100 million users mark within months of launch.”

Tony Zerucha

Tony Zerucha is an alternative finance journalist with more than seven years experience in the space. The author of more than 1,000 articles, Tony was named LendIt's 2018 Journalist of the Year.

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