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New York Media enables blockchain technology with

Tony Zerucha


on, a blockchain-based protocol for digital creative assets and metadata, today announced it will extend its technology and build integrations with New York Media’s premier open source Publishing Platform, Clay.

“’s mission is to build an open-source protocol to power a better web built around the virtues of trust, verifiability, and accountability for media organizations and content creators,” CEO Jarrod Dicker said. “In the same way that blockchain technologies have revolutionized the financial industry, wants to transform the publishing industry by creating an immutable and distributed ledger for creative works that may serve as a platform for both centralized and decentralized media applications.”

Clay is an open-source content management system built with adaptability in mind. It has a component-based architecture supporting modern publishers’ needs for custom content, e-commerce, and distribution strategies. Clay powers all of the New York Media brands and,, and

“When looking to find new ways to make accessible to major publishers, Clay was top of mind as an early integration to make available,” Mr. Dicker said. “New York media’s goal is to get media companies to contribute to a common initiative of building out a flexible, scalable platform. By leveraging all technologies within its stack, New York Media and its partners will continue to push on the bleeding edge of newsroom innovation.”

Publishers using Clay will gain access to leveraging blockchain-technology tailored specifically for media to extend their current content ownership, discovery, and monetization strategies. Additional applications can be built on top of the information stored with to further enable services such as efficient contributor networks, content marketplaces, and decentralized search algorithms.

Publishers can begin to enable functionalities that leverage the protocol from starting in early 2019.

Tony Zerucha

Tony Zerucha is an alternative finance journalist with more than seven years experience in the space. The author of more than 1,000 articles, Tony was named LendIt's 2018 Journalist of the Year.

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