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OTOY joins CDSA to encourage industry standards for decentralized media production, distribution

Tony Zerucha

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GPU-Cloud graphics firm OTOY has joined the Content Delivery and Security Association (CDSA) as an advisory board member of Media & Entertainment Services Alliance (MESA). They will assist in developing industry security solutions and smart content standards on the blockchain alongside major studios and media industry leaders.

By joining CDSA and MESA, OTOY aims to embed content protection standards into the scaling and smart contract properties of distributed networks. The effort will first focus on collaborating with the CDSA Board of Directors, Technology Committee and general membership as they work to develop the application and cloud security protocol for the new Trusted Partner Network (TPN), a joint venture between the CDSA and Motion Picture Association of America (MPAA).

OTOY launched The RNDR Network in 2017, pioneering a blockchain based GPU-cloud rendering and connected 3D asset marketplace for emerging ultra-high resolution, high-frame rate, responsive media. Through a distributed peer-to-peer network, RNDR aims to increase GPU-cloud compute scale and develop new smart-contract monetization frameworks for digital and holographic media —including virtual and mixed reality content. Through the CDSA, RNDR will join other studios and content creation companies in the ongoing dialogue to ensure RNDR nodes comply with coming best practices for cloud security assessment.

“We’re excited to have OTOY as a member and engaged across our member communities in data, IT and security,” explained CDSA executive director and MESA president Guy Finley. “Their commitment to evolving security protocols and creating efficiencies in ultra-high resolution workflows, through both technological innovation and industry thought leadership, compliments our mission, initiatives and membership.”

Through MESA’s Smart Content Council, OTOY will continue to develop key standards for decentralized cloud GPU nodes to join the RNDR network and provide industry-level security and IP protection. This includes embedding those standards with the ORBX framework for the creation of smart content metadata structures that enable 3D scene data and IP protections to seamlessly and securely transport from creation pipelines to distribution endpoints like mobile, VR, and XR.

Examples include providing new levels of security and metadata for OTOY’s LightStage facial scan data, which will become registered on the RNDR blockchain, opening up new ancillary monetization opportunities for digital doubles. This Academy Award winning technology, seen recently in performances like the recreation of Peter Cushing’s digital performance of Moth Tarkin in ROGUE ONE, will now have wider adoption and even more security protocols as holographic performances become more widespread.

“The future of media will be fully immersive, with ultra-high resolution imagery rendered and streamed in the cloud,” OTOY CEO Jules Urbach said. “In order to reach a growing number of devices from mobile phones to XR headsets and holographic displays, the industry will need orders of magnitude more GPU-cloud scale as well as intelligent metadata structures that take us beyond traditional media formats. These innovations will only be adopted if we maintain trust through robust security and CDSA/MESA membership allows us to make progress on both fronts, opening up new horizons to enhance and protect artistic creativity.”

Tony Zerucha

Tony Zerucha is an alternative finance journalist with more than seven years experience in the space. The author of more than 1,000 articles, Tony was named LendIt's 2018 Journalist of the Year.

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