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Pair of retail vets to lead SRAX Shopper vertical

Tony Zerucha



Social Reality (NASDAQ:SRAX), a digital marketing and consumer data management technology company, announced shopper marketing industry veterans Eleanor Pirtle and Gina Gates have joined the company to drive its SRAX Shopper vertical strategy.

Ms. Pirtle’s 12 years with Walmart, and Ms. Gates’ 19 for Procter & Gamble bring invaluable shopper marketing experience to SRAX,founder and CEO Chris Miglino said.

Gina Gates, senior sales director, SRAX Shopper

“Since SRAX shopper went to market in 2018, we’ve seen tremendous success working with the world’s biggest brands. We’re thrilled with these two team additions, whom we believe will help the business propel forward in 2019.” 

“Having two industry veterans from two giants in shopper marketing that decided to join us after taking deep dives under the hood of SRAX holds forth on our proven strategy and technology,” said George Stella, who was appointed to lead the shopper marketing vertical in 2018.

Ms. Pirtle previously worked for Walmart for 12 years and before that at one of the country’s largest shopper marketing agencies, Mirum, for nine. She is now taking the role of Director of Strategy at SRAX.

“Retail has always been my passion, so I jumped at the chance to work with experienced marketers with extensive knowledge in not only shopper marketing, but also technology,” Ms. Pirtle said. “Finding a company that leads rather than follows was very important to me.”

Ms. Gates worked for Procter & Gamble her entire career of 19 years on the shopper marketing side. She is now taking the role of Senior Sales Director at SRAX.

Eleanor Pirtle, director of strategy, SRAX Shopper

“SRAX’s suite of products and capabilities fill a void in the marketplace that no other marketing and media partner offers today. It’s exciting to have a solution that simplifies the planning and execution process for all shopper marketers,” Ms. Gates added.

SRAX Shopper targets shoppers visiting advertisers’ key retailers by layering social and shopping data with media buying to enable marketers to message a single, verified shopper across multiple devices and inventory sources. SRAX’s shopper marketing technology automates the discovery of shoppers and their characteristics, amplifying and targeting shoppers to drive sales lift—all while tracking online to offline attribution.

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Tony Zerucha

Tony Zerucha is an alternative finance journalist with more than seven years experience in the space. The author of more than 1,000 articles, Tony was named LendIt's 2018 Journalist of the Year.

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