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Snipp Interactive hires industry veteran as sales VP

Tony Zerucha



Snipp Interactive (TSXV:SPN) (OTC:SNIPF), a global provider of digital marketing promotions, rebates and loyalty solutions, today announced that it has hired Anthony Aguiar as VP of sales and business development.

Mr. Aguiar is a 19-year veteran in the brand loyalty and promotions industry. His clients have included multiple Fortune 500 companies. During his career he has held several roles within many industry verticals including CPG, pharmaceutical, medical devices and restaurants. For the last decade he has focused on generating new business in the loyalty and promotions space, growing key accounts and leading program and business strategy.

“I’ve followed the organization for a number of years, watching their continuous growth and incredible success,” Mr. Aguiar said. “It is a remarkable organization poised to help world-leading brands achieve their goals of driving customer loyalty and increasing lifetime value. The loyalty industry itself will see large growth over the next few years and I’m thrilled to help Snipp penetrate emerging markets, expand our global footprint and lead our clients into a new era of customer marketing with a focus on empirical results.”

“We are very excited to have Anthony join our team,” CEO Atul Sabharwal said. “His deep expertise in the loyalty and promotions space as well as his experience in generating new business will be invaluable in helping us achieve our goal of profitable growth through sales from both existing and new customers.

“We have not invested in sales for a few years and in fact our last sales hire was over two years ago. With eyes on our goal, we will continue to invest in our sales and marketing teams in 2019 through opportunistic external hiring as well as investing in training and developing our internal teams. We welcome Anthony and look forward to learning and benefiting from his experiences as we continue to scale and pursue new areas of growth for the company.”

Tony Zerucha

Tony Zerucha is an alternative finance journalist with more than seven years experience in the space. The author of more than 1,000 articles, Tony was named LendIt's 2018 Journalist of the Year.

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