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Snipp Interactive (OTC:SNIPF) launches mobile influencer platform

Tony Zerucha

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Snipp Interactive (OTC:SNIPF), a global provider of digital marketing promotions, rebates and loyalty solutions, has expanded its offering with the launch of the Snipp Mobile Influencer Platform; a self-serve solution for brands to empower their ambassadors to easily send incentive codes to brand influencers. The solution is powered by Ziploop, a company recently acquired by Snipp for their machine learning and artificial intelligence-based promotions, loyalty and influencer marketing platform.

The Snipp Mobile Influencer Platform enables companies to empower brand representatives and social media influencers to send high value incentive codes, product seeding codes, and digital procards to influencers and consumers. Brands can configure and customize multiple campaigns with graphics and terms and allocate codes to company representatives, social influencers or brand ambassadors, all via the app. The platform allows brands to efficiently manage and track activity by representative and incentive code usage, eliminating misuse and waste of cards. A unique feature of this platform is the real time and accurate data of representative and customer redemption activity, enabling brands to measure the ROI on their influencer investment.

“Snipp’s Mobile Influencer Platform is a very exciting product launch, as brands are increasingly leaning on influencers to increase sales, amplify their message and build loyalty,” said Atul Sabharwal, CEO of Snipp. “The real time data and security offered by the platform addresses the three main difficulties brands are currently facing – waste, low redemption and the inability to track the ROI and measure the success of a campaign. The platform has already been used by some leading brands to effectively seed product and oversee rep activity with very positive results. We will continue to maintain the scalability of our offerings and build on our technology solutions to meet the current needs of the market.”

Tony Zerucha

Tony Zerucha is an alternative finance journalist with more than seven years experience in the space. The author of more than 1,000 articles, Tony was named LendIt's 2018 Journalist of the Year.

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