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Social Reality (NASDAQ:SRAX) awards platform user contest winners with bitcoin

Tony Zerucha



Social Reality (NASDAQ:SRAX), a digital marketing and consumer data management technology company, this week announces the general availability of its platform, BIGtoken, the first digital exchange of transparent and verified consumer data. Consumers participate in BIG by entering through BIGtoken, a gamified and simplified app enabling consumers to own, verify, and sell access to their data. Consumers control access to their information with the opportunity to earn rewards when their data is shared and each time it’s purchased through secure, transparent transactions.

Kristoffer Nelson

“As we move forward to commercial deployment, we are pleased to see how interested users are in reclaiming power in the gold rush for data and the information in that data,” SRAC COO and BIGtoken principal Kristoffer Nelson said. “BIGtoken provides the principles of data rights: choice, transparency, and compensation while giving advertisers assurance of the validity of data collected.”

Since September 2018, consumers across the U.S. have downloaded and signed up for BIGtoken during the beta testing period, which officially ended Jan. 31. In that time, they answered questions, completed surveys, checked into locations, shared photos, and referred family and friends—all by choice. While in Beta, BIGtoken users played for points based on their level of involvement, and, today SRAX announced the winners of the BIG Beta Contest via its community newsletter.

BIG’s technology is revolutionizing advertising and data management for both consumers and advertisers. In addition to enabling users to claim their data and gamifying data sharing, BIG allows them to delete data and opt out of data sales, all while being compensated for its use.

Advertisers and marketers have increasingly turned to Big Data and need a way to assure the information collected from target audiences will accurately fit their business needs. Moreover, most data is controlled by limited organizations, it has been difficult for organizations to verify the accuracy of consumer data collected. BIG enables the secure, decentralized, and transparent transmission of data, protecting both users and advertisers.

The material is not to be construed as an offer or a recommendation to buy or sell a security. See full Terms of Service.

Tony Zerucha

Tony Zerucha is an alternative finance journalist with more than seven years experience in the space. The author of more than 1,000 articles, Tony was named LendIt's 2018 Journalist of the Year.

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