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The Changing Shape of Crypto Funding in 2019

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2019 was meant to be the year of the IEO. Or was it the STO? Whatever the case, it’s had its share of both, with mixed results. While the number of successfully completed token sales and the number of IEO launchpads has increased significantly, secondary market demand has been underwhelming. As emerging projects study the performance of this year’s favored fundraising vehicles, they’re faced with a conundrum: stick with a tested formula, or eschew the three-letter models for something new.

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