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True Nature Holding (OTC:TNTY) adds John Stowell to advisory board

Tony Zerucha



True Nature Holding (OTC:TNTY) has appointed John S. Stowell to its board of advisors. Mr. Stowell is a senior marketing leader with more than 25 years of brand building marketing experience with Coca-Cola, Mitsubishi Electric Heating and Cooling, and Zep Cleaning Solutions.

“True Nature is committed to fully addressing the ‘direct to consumer’ movement in healthcare through technology offerings. The business solutions we are developing will assist healthcare professionals to establish longer-term relationships, better share information, and enable patients to better take control of their quality of life. Having a subject matter expert like John as an advisor to the management team helps us maximize shareholder value,” True Nature’s president Jim Crone said.

Mr. Stowell launched two consumer brands at the Coca-Cola Company, with one, Gold Peak RTD Tea, now exceeding $1B in sales. He also restaged two mature brands generating four percentage point sales increases and launched more than one dozen product line extensions ranging in size from $10M to $50M for companies including H.J. Heinz and Zep Inc.

“As the healthcare field moves from a specialty area to more of a commodity, the communications between the provider and the end user becomes more important than ever in establishing, and maintaining, the relationship,” Mr. Stowell said. “We can use the same approach that a leader like Coke would, and greater enhance the relationship and accelerate the growth of the providers, all while causing the consumer to embrace the control of his own lifestyle, and living quality.”

The material is not to be construed as an offer or a recommendation to buy or sell a security. See full Terms of Service.

Tony Zerucha

Tony Zerucha is an alternative finance journalist with more than seven years experience in the space. The author of more than 1,000 articles, Tony was named LendIt's 2018 Journalist of the Year.

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