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Virtual Crypto Technologies (OTC:VRCP) acquires Israeli video content company

Tony Zerucha



Virtual Crypto Technologies (OTC:VRCP), developer of software and hardware for the purchase and sale of crypto-currencies through ATMs, tablets, PCs and mobile devices, has acquired Viewbix Ltd. through a share exchange with Algomizer Ltd., (ALMO.TA).

In a letter to shareholders Virtual Crypto CEO Alon Dayan said Viewbix is an Israel-based company offering an integrated suite of products and services for video marketers and content developers. Their technology helps subscribers understand and deploy tactics driving audience engagement in order to maximize ROI. Viewbix clients include Cuisinart, Paramount, H&R Block, CBS Television and Sony.

Alon Dayan

“Veiwbix-enabled videos show an average 35 percent increase in audience in engagement, and these results have enabled the company to generate continued growth in revenue,” Mr. Dayan said.

The transaction will be executed through a share exchange with Viewbix’ parent company, Algomizer Ltd., (ALMO.TA), an Israeli company specializing in artificial intelligence and algorithm-based marketing software.

Layering data analysis with intuitive templates and real-time editing capabilities, Viewbix gives subscribers the ability to customize their video assets across their websites, mobile apps and ad distribution platforms. Its proprietary algorithms allow users to quickly glean insights into viewer engagement from both on-demand and live videos, while integrated tools make it easy to add brand assets, interactive applications and calls to action that deliver powerful viewer-centric experiences and superior ROIs for any given objective.

Although headquartered in Israel, Viewbix generates the majority of its revenue from its high-profile U.S. clients. With growing market awareness of its platform, Algomizer believes it would be beneficial to move the operation to the United States, and chose to partner with Virtual Crypto.

“Viewbix’ initial mandate was helping corporations use data to better market products and services through video,” Viewbix co-founder and CEO Jonathan Stefansky said. “However, effective video content is really a critical tool for any organization looking to engage with its audience, and today we are talking with universities, television programmers, training facilities, political campaigns and philanthropic organizations, as well as advertising and other related agencies, about the benefits of implementing our platform in their marketing and communications campaigns.

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Tony Zerucha

Tony Zerucha is an alternative finance journalist with more than seven years experience in the space. The author of more than 1,000 articles, Tony was named LendIt's 2018 Journalist of the Year.

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